“Too Many To List” is often used to describe a home for sale with lots of updates, improvements, amenities, etc. Why not include them?
Is the seller in a rush to get the house on the market?
Is it a strategy to get prospective buyers in the house to see all the wonderful amenities?
Is it a tactic to get prospective buyers in the house when in reality it offers very little?
Is the listing agent:
- too busy to prepare comprehensive marketing,
- receiving minimal compensation and can’t justify the time,
- too new to the business,
- putting a higher priority on photos than words,
- planning to revise the information at a later date, or perhaps,
- just not feeling up to the effort at the moment?
Limited marketing is completely contrary to the MGR Best Home Marketing approach to selling. After all, the client is paying a pretty penny for services, it has a direct bearing on the seller’s ability to net more at closing in less time, and it is a reflection on the agent’s reputation.
Today, FMLS offers over 1,700 characters to describe a property and that is in addition to being able to attach multiple documents to the listing for agents to access. It would seem that if a listing agent wanted to describe all the amenities there is likely a way to get it done within the MLS system.
MGR takes marketing to a higher level by creating single property websites which allows almost limitless marketing to be created and is directly accessible to agents as well as prospective buyers.
Don’t hesitate to contact Brady to discuss your situation and/or have questions about the Miller Group Realty Best Home Marketing approach to selling.