Why Is The House Not Selling?

“Why is the house not selling?” is a question raised by owners as well as prospective buyers when a listing clocks long days on market. Some reasons most often given include it being over priced, lackluster marketing, the market, agent not proactive, off-peak season, etc. Perhaps the most overlooked is advertising errors. Continue reading “Why Is The House Not Selling?”

Sellers Must Take An Active Role In The Sale Of Their Home!

Sellers must take an active role in the sale of their home, even if a listing agent has been hired. This may seem contradictory but it is to your best interest to do so, and here’s just one reason – To hold the agent accountable. Continue reading “Sellers Must Take An Active Role In The Sale Of Their Home!”

“Local” Oxymoron

I noticed a reference to “Local Atlanta Agent”. It seemed strange to me because the agent does not live/work in downtown Atlanta and buyers/sellers typically want someone who is local; i.e., meaning they live in and know the neighborhood or immediate area.

Then I realized this choice of words must be about the agent and their lead generation. After all, no one has real local knowledge about metro Atlanta.

The lesson for buyers and sellers is to go beyond the internet marketing and ask the right questions to ensure you hire the right agent.