For Sale, or Grave Marker?

For Sale, or grave marker? Honestly, it is sometimes hard to tell which it is.

Unless a house sits at the end of a cul-de-sac the first thing a buyer sees is the yard sign. This featured photo is not staged, it was the greeting I received upon arrival.

I can’t image an agent installing a sign for a new listing in any manner other than perfect, as it is a reflection on the profession and is part of the first impression buyers associate with a house. I can only image the buyer later referring to this house as, “the one with the falling down sign”.

Assuming signs are plumb when first installed, a sign that is leaning over or worse can indicate:

  • agent does not live in the area,
  • on the market for an extended period of time,
  • vacant,
  • does not show well,
  • seller is not motivated,
  • over priced, and/or
  • agent and seller have lost interest.

It seems that I witness yard signs in mourning for just as many luxury estates as lower priced property. This is very surprising as I would expect the market to demand better at the upper price ranges as sellers at the lower end to surmise it is what it is.

With that said, the perfect presentation has a short shelf life when it comes to delivering maximum impact on a seller’s net at closing. And although the best marketing in the world cannot sell an overpriced property the yard sign is still on public display, not under a bushel basket. It is for this reason that I’ve been known to replace a bent sign or one plastered with grass clippings (thanks to the lawn maintenance crew) to order to keep the appearance of a fresh, new listing.

Why Is The House Not Selling?

“Why is the house not selling?” is a question raised by owners as well as prospective buyers when a listing clocks long days on market. Some reasons most often given include it being over priced, lackluster marketing, the market, agent not proactive, off-peak season, etc. Perhaps the most overlooked is advertising errors. Continue reading “Why Is The House Not Selling?”

Sellers Must Take An Active Role In The Sale Of Their Home!

Sellers must take an active role in the sale of their home, even if a listing agent has been hired. This may seem contradictory but it is to your best interest to do so, and here’s just one reason – To hold the agent accountable. Continue reading “Sellers Must Take An Active Role In The Sale Of Their Home!”

“Local” Oxymoron

I noticed a reference to “Local Atlanta Agent”. It seemed strange to me because the agent does not live/work in downtown Atlanta and buyers/sellers typically want someone who is local; i.e., meaning they live in and know the neighborhood or immediate area.

Then I realized this choice of words must be about the agent and their lead generation. After all, no one has real local knowledge about metro Atlanta.

The lesson for buyers and sellers is to go beyond the internet marketing and ask the right questions to ensure you hire the right agent.