“Too Many To List”

“Too Many To List” is often used to describe a home for sale with lots of updates, improvements, amenities, etc. Why not include them?

Is the seller in a rush to get the house on the market?

Is it a strategy to get prospective buyers in the house to see all the wonderful amenities?

Is it a tactic to get prospective buyers in the house when in reality it offers very little?

Is the listing agent:

  • too busy to prepare comprehensive marketing,
  • receiving minimal compensation and can’t justify the time,
  • too new to the business,
  • putting a higher priority on photos than words,
  • planning to revise the information at a later date, or perhaps,
  • just not feeling up to the effort at the moment?

Limited marketing is completely contrary to the MGR Best Home Marketing approach to selling. After all, the client is paying a pretty penny for services, it has a direct bearing on the seller’s ability to net more at closing in less time, and it is a reflection on the agent’s reputation.

Today, FMLS offers over 1,700 characters to describe a property and that is in addition to being able to attach multiple documents to the listing for agents to access. It would seem that if a listing agent wanted to describe all the amenities there is likely a way to get it done within the MLS system.

MGR takes marketing to a higher level by creating single property websites which allows almost limitless marketing to be created and is directly accessible to agents as well as prospective buyers.

Don’t hesitate to contact Brady to discuss your situation and/or have questions about the Miller Group Realty Best Home Marketing approach to selling.

 

For Sale, or Grave Marker?

For Sale, or grave marker? Honestly, it is sometimes hard to tell which it is.

Unless a house sits at the end of a cul-de-sac the first thing a buyer sees is the yard sign. This featured photo is not staged, it was the greeting I received upon arrival.

I can’t image an agent installing a sign for a new listing in any manner other than perfect, as it is a reflection on the profession and is part of the first impression buyers associate with a house. I can only image the buyer later referring to this house as, “the one with the falling down sign”.

Assuming signs are plumb when first installed, a sign that is leaning over or worse can indicate:

  • agent does not live in the area,
  • on the market for an extended period of time,
  • vacant,
  • does not show well,
  • seller is not motivated,
  • over priced, and/or
  • agent and seller have lost interest.

It seems that I witness yard signs in mourning for just as many luxury estates as lower priced property. This is very surprising as I would expect the market to demand better at the upper price ranges as sellers at the lower end to surmise it is what it is.

With that said, the perfect presentation has a short shelf life when it comes to delivering maximum impact on a seller’s net at closing. And although the best marketing in the world cannot sell an overpriced property the yard sign is still on public display, not under a bushel basket. It is for this reason that I’ve been known to replace a bent sign or one plastered with grass clippings (thanks to the lawn maintenance crew) to order to keep the appearance of a fresh, new listing.

Why Is The House Not Selling?

“Why is the house not selling?” is a question raised by owners as well as prospective buyers when a listing clocks long days on market. Some reasons most often given include it being over priced, lackluster marketing, the market, agent not proactive, off-peak season, etc. Perhaps the most overlooked is advertising errors. Continue reading “Why Is The House Not Selling?”

Sellers Must Take An Active Role In The Sale Of Their Home!

Sellers must take an active role in the sale of their home, even if a listing agent has been hired. This may seem contradictory but it is to your best interest to do so, and here’s just one reason – To hold the agent accountable. Continue reading “Sellers Must Take An Active Role In The Sale Of Their Home!”

“Local” Oxymoron

I noticed a reference to “Local Atlanta Agent”. It seemed strange to me because the agent does not live/work in downtown Atlanta and buyers/sellers typically want someone who is local; i.e., meaning they live in and know the neighborhood or immediate area.

Then I realized this choice of words must be about the agent and their lead generation. After all, no one has real local knowledge about metro Atlanta.

The lesson for buyers and sellers is to go beyond the internet marketing and ask the right questions to ensure you hire the right agent.