When The Sun, Moon & Stars Align

When the sun, moon and stars align the stage is set for an awesome astronomical experience. Similarly, Miller Group Realty utilizes its Best Home Marketing approach to set the stage for an optimal outcome and clients Moved By The Experience.  How do we set the stage? Continue reading “When The Sun, Moon & Stars Align”

Why Is The House Not Selling?

“Why is the house not selling?” is a question raised by owners as well as prospective buyers when a listing clocks long days on market. Some reasons most often given include it being over priced, lackluster marketing, the market, agent not proactive, off-peak season, etc. Perhaps the most overlooked is advertising errors. Continue reading “Why Is The House Not Selling?”

Push-Button Home Valuations

Push-button home valuation sites and ads are becoming commonplace, and consumers are becoming wise to the tactics  and agenda of those offering the “answer” as a means of capturing contact information for lead generation purposes. (NOTE: Clicking through this post will not generate a landing page or request for any registration.)

Consumers are also learning that the accuracy of these valuations range from close to laughable. The reason the in-the-sky valuations can’t compete with on-the-ground professionals is the lack of accurate information about the subject property and those being considered as comparable. Every recent, nearby sale is NOT a comparable.

Relying on broad averages (whether metro Atlanta, Cobb county or ZIP code for Avg Sales Price, Days On Market, Absorption Rate, etc) is inadequate when it comes to making move/stay decisions because they disguise reality, which is why we track activity at the elementary school level within smaller incremental price ranges. Viewing the activity at this detail sheds light on the challenge of correctly projecting the sales price for a given subject property.

This bar chart demonstrates how one can be misguided. While it targets a subset of the popular Walton High School district and applicable price range, it displays a yearly average that removes the monthly (and perhaps seasonal or market shift) variations and provides what appears to be a very consistent metric from which to project an outcome.

Stats 9-30-17 Annual Absorption Rate Walton - $600k - $699k

The following adds an additional layer of detail (monthly stats) that depicts the challenge beset the Realtor in setting the right expectations for a prospective client.

Stats 9-30-17 Absorption Rate Walton - $600k - $699k

We welcome calls from prospective sellers of higher value (generally $600,000+) Walton High School homes in the East Side, Mount Bethel, Sope Creek and Timber Ridge Elementary Schools who want credible information upon which to make decisions.

Why this narrow slice of the market? Because this is the area in which we live, and our clients benefit most when we can exercise our Best Home Marketing approach to selling and also be hyperlocal. Concentrating on higher value homes removes the necessity for a transaction-bent business model. It also enables us to plan and execute strategies that are in the best interest of the seller and giving them a superior opportunity to net more at closing with less time on the market.

A visit to Miller Group Realty Walton Stats will reveal our dedication to the market in which live and some of the down-home stats that we monitor.

 

Walton 2Q17 Hyperlocal Market Update

Our 2Q17 Hyperlocal Market Update highlights activity for Walton homes in the East Side, Mount Bethel, Sope Creek and Timber Ridge Elementary Schools because this is where we live and clients benefit most when we can apply our Best Home Marketing approach to selling higher value property and be hyperlocal. Continue reading “Walton 2Q17 Hyperlocal Market Update”

At The Mercy Of The Market

“At The Mercy Of The Market” was mentioned briefly in our July 1st post, Sellers – Fight In Your Own Weight Class.

In it we identified the “market” as simply the competition. But what or who is the competition? In our terms, it is anybody or anything that can get in the way of a sale! Any of these can present obstacles to closing. Continue reading “At The Mercy Of The Market”

Sellers Must Take An Active Role In The Sale Of Their Home!

Sellers must take an active role in the sale of their home, even if a listing agent has been hired. This may seem contradictory but it is to your best interest to do so, and here’s just one reason – To hold the agent accountable. Continue reading “Sellers Must Take An Active Role In The Sale Of Their Home!”