Is The Walton High School Housing Market Immune?

Is the Walton High School housing market immune to COVID-19? Given the charts below, it would seem that it contracted the virus in March, developed the antibodies and is now on its way to recovering.

Miller Group Realty (MGR) has been tracking since March the weekly higher value ($600,000+) binding contract activity in four elementary schools (East Side, Mt Bethel, Sope Creek, Timber Ridge) that feed Walton. Continue reading “Is The Walton High School Housing Market Immune?”

“Too Many To List”

“Too Many To List” is often used to describe a home for sale with lots of updates, improvements, amenities, etc. Why not include them?

Is the seller in a rush to get the house on the market?

Is it a strategy to get prospective buyers in the house to see all the wonderful amenities?

Is it a tactic to get prospective buyers in the house when in reality it offers very little?

Is the listing agent:

  • too busy to prepare comprehensive marketing,
  • receiving minimal compensation and can’t justify the time,
  • too new to the business,
  • putting a higher priority on photos than words,
  • planning to revise the information at a later date, or perhaps,
  • just not feeling up to the effort at the moment?

Limited marketing is completely contrary to the MGR Best Home Marketing approach to selling. After all, the client is paying a pretty penny for services, it has a direct bearing on the seller’s ability to net more at closing in less time, and it is a reflection on the agent’s reputation.

Today, FMLS offers over 1,700 characters to describe a property and that is in addition to being able to attach multiple documents to the listing for agents to access. It would seem that if a listing agent wanted to describe all the amenities there is likely a way to get it done within the MLS system.

MGR takes marketing to a higher level by creating single property websites which allows almost limitless marketing to be created and is directly accessible to agents as well as prospective buyers.

Don’t hesitate to contact Brady to discuss your situation and/or have questions about the Miller Group Realty Best Home Marketing approach to selling.

 

Announcing – WaltonStats.com

WaltonStats.com is the easy to remember and the most direct way to obtain monthly and quarterly Walton High School housing market stats for single family detached resale listings priced over $600,000 in the four elementary schools of East Side, Mount Bethel, Sope Creek and Timber Ridge. This level of detail is possible because it represents the exclusive focus of Miller Group Realty (MGR). Continue reading “Announcing – WaltonStats.com”

What’s Real in Real Estate?

What’s reality?

A higher value sale in the Miller Group Realty (MGR) target market was recently recorded. The MLS indicates it went under contract in only 11 days at 100% of the asking price. That’s pretty remarkable given the near shut-down of the housing market beginning mid-March due to the Covid-19 virus.

Detailed research, however, reveals a different story; i.e., the property had actually been on/off the market four times over the past 11 months, required 247 days to go under contract, and finally sold for 80% of the original list price. Continue reading “What’s Real in Real Estate?”

Walton High School Real Estate Market

Although serving the East Cobb and fringe areas generally, the area of concentration and specialization for Miller Group Realty (MGR) is the higher value single family detached Walton High School resale market in the four elementary schools of East Side, Mount Bethel, Sope Creek and Timber Ridge.

It is this dedication to such a finite portion of the housing market that drives the generation of the Quarterly Market Update and the Monthly Stats by elementary school and price range, all of which can be viewed online.

Continue reading “Walton High School Real Estate Market”

Is This Your Home Selling Experience?

Is this your home selling experience, or what you imagine it to be?

Chaos. Uncertainty. Out of control. Beat down, or up. Bruised and abused. Neighbors watching intently. Turning on a dime to accommodate last minute showings. Falling over oneself to keep the house constantly showroom ready. Continue reading “Is This Your Home Selling Experience?”

“I Know My Way Around The Kitchen”

I know my way around the kitchen is often used to communicate ones cooking skills.

Likewise, I know the local area is commonly used by real estate agents to immediately connect with a prospective buyer or seller.

“Know” is vague and without more information it is impossible to grasp a cook’s or agent’s level of expertise. Both expressions could be used by someone being very humble about their high level accomplishments. On the other hand, the expressions could purposefully be nondescript hoping the other party will assume the best and what they want to hear. Continue reading ““I Know My Way Around The Kitchen””

Higher Value Walton High School Home Resale Stats

MillerGroupRealty.com is the home for higher value Walton High School home resale stats by price range in Dickerson Middle School and Dodgen Middle School and the four elementary schools of East Side, Mount Bethel, Sope Creek and Timber Ridge that feed them. The local MLS provides a number of market metrics but system design does not support the level of detail that is so important to homeowners living within the Walton High School attendance zone.

The most recent Walton High School numbers reveal the following: Continue reading “Higher Value Walton High School Home Resale Stats”

Time In The Sun? Use This.

Time in the sun? Use this before and during prolonged exposure to protect against  sunburn.

Prolonged time on the market? Expect cash burn as there is no SPF equivalent. The best approach to selling higher value Walton High School homes* is Miller Group Realty Best Home Marketing and Right Pricing to be Moved By The Experience and to have the best opportunity to net more at closing in less time.

The difference is huge and illustrated using 2018 transactions*. The following charts contrast listings that did not require a price change in order to close (Right Price) with those that did. Note the drastic difference in the SP/OLP% and Seller Days On Market (SDOM).

2018 SDOM Scatter Chart - No Price Change

2018 SDOM Scatter Chart - Price Change

*Includes Walton High School resales of single family detached homes in East Side, Mt Bethel, Sope Creek and Timber Ridge Elementary Schools.

Contact Brady (678-933-7780) when preparing to sell or desire a 2nd opinion, and visit Miller Group Realty monthly to follow hyperlocal Walton stats by elementary school and price range.

 

Why Is Right Pricing So Important?

What is “right pricing” and why is it so important?

For me, “right pricing” is the research and analysis that goes into identifying a price range and a pricing strategy.

The end result is a specific price that will prompt offers. Too low and the house may sell quickly but at lower price resulting in a lower net at closing. Too high and the house may never sell without one of more price adjustments and then, like the too-low scenario, may generate less cash at closing.

My experience tells me that the right price must be within certain limits to attract offers, and those limits vary with the value of the property and amount of time it has been exposed to the market.

The penalty for overpricing is huge, both in days on market and net at closing, and not to mention the additional emotional stress and the negative impact it can have on many areas of life. No one expects to become the one to catch what I refer to as Seller Fatigue but it will materialize over time, and it can take as little as 30 days.

I dig into the details to be in a position to give my clients real numbers generated from my area of focus (i.e., the higher value resale Walton High School homes in just four elementary schools: East Side, Mount Bethel, Sope Creek and Timber Ridge). This effort is necessary because the MLS search and reporting capabilities don’t provide this micro market detail (which is so important for those in Walton) nor does the firm Keller Williams Realty hires to produce custom stats.

It is also important to understand that the MLS reporting does not always (in fact, most of the time) illustrate the real challenge facing sellers. My SDOM (Seller Days On Market) captures the full number of days the property has been exposed to the market which can be significantly different from the TDOM (Total Days On Market) reported by the MLS due to their restrictive guidelines.

Another must-know, but not reported, is the number of days that transpire from the last price change to when a listing goes under contract and ends with a sale. It is important to have this information as a guide when considering the timing of price changes.

In general, as house value increases, so does the amount of time it takes go under contract (aka, Binding Date). Also interesting is that the data reveals that listings go under contract in less time when the house was first listed for sale with the right price (i.e., price changes were not involved) compared to the elapsed time from the last price change to the Binding Date for those listings incurring price changes.

Price Change Impact 10-31-18 All Price Ranges

Picking the right price is simple, but not easy. The benefits are clearly in favor of getting the price right, right out of the gate! One can be lucky and guess the right price, or improve the odds by hiring a Realtor with hyperlocal market concentration and expertise…Brady Miller, 678-933-7780.