Offerpad, Knock, Others

National firms like OfferPad, Knock, Home Partners,  and the flock of local firms who purchase houses without intending to occupy are INVESTORS. Yes, they often buy property in any condition, for “cash” and can close quickly. That’s the good news. The bad news is the purchase price is often at a deep discount which is the trade-off for the convenience and ease of selling. Make no mistake, an investor is looking to profit from the deal. Continue reading “Offerpad, Knock, Others”

When The Sun, Moon & Stars Align

When the sun, moon and stars align the stage is set for an awesome astronomical experience. Similarly, Miller Group Realty utilizes its Best Home Marketing approach to set the stage for an optimal outcome and clients Moved By The Experience.  How do we set the stage? Continue reading “When The Sun, Moon & Stars Align”

Walton High School Oct ’17 Stats

Walton High School Oct ’17 Stats are now available at Miller Group Realty, including a detailed breakdown by elementary school (East Side, Mount Bethel, Sope Creek, Timber Ridge) and price range. Continue reading “Walton High School Oct ’17 Stats”

Push-Button Home Valuations

Push-button home valuation sites and ads are becoming commonplace, and consumers are becoming wise to the tactics  and agenda of those offering the “answer” as a means of capturing contact information for lead generation purposes. (NOTE: Clicking through this post will not generate a landing page or request for any registration.)

Consumers are also learning that the accuracy of these valuations range from close to laughable. The reason the in-the-sky valuations can’t compete with on-the-ground professionals is the lack of accurate information about the subject property and those being considered as comparable. Every recent, nearby sale is NOT a comparable.

Relying on broad averages (whether metro Atlanta, Cobb county or ZIP code for Avg Sales Price, Days On Market, Absorption Rate, etc) is inadequate when it comes to making move/stay decisions because they disguise reality, which is why we track activity at the elementary school level within smaller incremental price ranges. Viewing the activity at this detail sheds light on the challenge of correctly projecting the sales price for a given subject property.

This bar chart demonstrates how one can be misguided. While it targets a subset of the popular Walton High School district and applicable price range, it displays a yearly average that removes the monthly (and perhaps seasonal or market shift) variations and provides what appears to be a very consistent metric from which to project an outcome.

Stats 9-30-17 Annual Absorption Rate Walton - $600k - $699k

The following adds an additional layer of detail (monthly stats) that depicts the challenge beset the Realtor in setting the right expectations for a prospective client.

Stats 9-30-17 Absorption Rate Walton - $600k - $699k

We welcome calls from prospective sellers of higher value (generally $600,000+) Walton High School homes in the East Side, Mount Bethel, Sope Creek and Timber Ridge Elementary Schools who want credible information upon which to make decisions.

Why this narrow slice of the market? Because this is the area in which we live, and our clients benefit most when we can exercise our Best Home Marketing approach to selling and also be hyperlocal. Concentrating on higher value homes removes the necessity for a transaction-bent business model. It also enables us to plan and execute strategies that are in the best interest of the seller and giving them a superior opportunity to net more at closing with less time on the market.

A visit to Miller Group Realty Walton Stats will reveal our dedication to the market in which live and some of the down-home stats that we monitor.

 

Benefits of Pricing Correctly

There are many benefits to pricing correctly, two of which are less time on market and a higher sales price when compared to the original list price. Check out these charts for a great visual representation. Continue reading “Benefits of Pricing Correctly”

At The Mercy Of The Market

“At The Mercy Of The Market” was mentioned briefly in our July 1st post, Sellers – Fight In Your Own Weight Class.

In it we identified the “market” as simply the competition. But what or who is the competition? In our terms, it is anybody or anything that can get in the way of a sale! Any of these can present obstacles to closing. Continue reading “At The Mercy Of The Market”