“Local” Oxymoron

I noticed a reference to “Local Atlanta Agent”. It seemed strange to me because the agent does not live/work in downtown Atlanta and buyers/sellers typically want someone who is local; i.e., meaning they live in and know the neighborhood or immediate area.

Then I realized this choice of words must be about the agent and their lead generation. After all, no one has real local knowledge about metro Atlanta.

The lesson for buyers and sellers is to go beyond the internet marketing and ask the right questions to ensure you hire the right agent.