“Too Many To List”

“Too Many To List” is often used to describe a home for sale with lots of updates, improvements, amenities, etc. Why not include them?

Is the seller in a rush to get the house on the market?

Is it a strategy to get prospective buyers in the house to see all the wonderful amenities?

Is it a tactic to get prospective buyers in the house when in reality it offers very little?

Is the listing agent:

  • too busy to prepare comprehensive marketing,
  • receiving minimal compensation and can’t justify the time,
  • too new to the business,
  • putting a higher priority on photos than words,
  • planning to revise the information at a later date, or perhaps,
  • just not feeling up to the effort at the moment?

Limited marketing is completely contrary to the MGR Best Home Marketing approach to selling. After all, the client is paying a pretty penny for services, it has a direct bearing on the seller’s ability to net more at closing in less time, and it is a reflection on the agent’s reputation.

Today, FMLS offers over 1,700 characters to describe a property and that is in addition to being able to attach multiple documents to the listing for agents to access. It would seem that if a listing agent wanted to describe all the amenities there is likely a way to get it done within the MLS system.

MGR takes marketing to a higher level by creating single property websites which allows almost limitless marketing to be created and is directly accessible to agents as well as prospective buyers.

Don’t hesitate to contact Brady to discuss your situation and/or have questions about the Miller Group Realty Best Home Marketing approach to selling.

 

Is This Your Home Selling Experience?

Is this your home selling experience, or what you imagine it to be?

Chaos. Uncertainty. Out of control. Beat down, or up. Bruised and abused. Neighbors watching intently. Turning on a dime to accommodate last minute showings. Falling over oneself to keep the house constantly showroom ready. Continue reading “Is This Your Home Selling Experience?”

“I Know My Way Around The Kitchen”

I know my way around the kitchen is often used to communicate ones cooking skills.

Likewise, I know the local area is commonly used by real estate agents to immediately connect with a prospective buyer or seller.

“Know” is vague and without more information it is impossible to grasp a cook’s or agent’s level of expertise. Both expressions could be used by someone being very humble about their high level accomplishments. On the other hand, the expressions could purposefully be nondescript hoping the other party will assume the best and what they want to hear. Continue reading ““I Know My Way Around The Kitchen””

What’s Happening in Walton High School Area?

What’s happening the in the Walton High School area?

The standard answer comes from the MLS reporting, but the best answer comes from an in-depth study using FMLS raw data which requires an extensive manual process. This step is regarded as critical because it is very revealing and relevant when counseling sellers on how best to prepare and position their property to improve the opportunity to net more at closing, in less time. It is the MGR business model, local knowledge, and depth of experience that brings about the delicate balance between these opposing forces. So why the need for hours of work when push button MLS reporting is available?

First, the MLS “Original” List Price is a bit of a misnomer as the OLP comes from the most recent listing and not the initial listing in a multiple listings scenario; i.e., when more than one listing has been used to market a property. As show below, the average homeowner goes through about 2 listings in their effort to sell.

Second, the MLS “Total” Days On Market does not always reflect the entire amount of time a property has been offered for sale, and especially so in a multiple listing scenario due to MLS reporting rules.

Third, the MLS system is not currently built to segment results based on whether or not price changes were introduced.

Fourth, is the granularity needed to isolate the events down to the elementary school and price range level. More detailed information leads to better and more confident decision making.

The featured chart (in seasonal colors of red/green) illustrates two things; a) what happens when property is initially offered for sales at the Right Price (no price changes were required), and b) how this ratio varies among the upper price ranges.

Directly related to the falling SP/OLP% is the corresponding increasing days on market when the Right Price has not been identified.

These stats are for the higher value resale Walton High School single family detached homes in just four elementary schools (East Side, Mount Bethel, Sope Creek and Timber Ridge) because it is the focus of my business, and clients that fall into this slice of the market appreciate and benefit from this concentrated effort.

Below is the summary section of the reporting for the List Date 1/1/18 – 11/20/18 with List Price $800k – $999k, comparing among other things the variance between the MLS TDOM and MGR SDOM (seller days on market). It is very enlightening!

$800k - $1m Current Status v9

Contact me when you plan to sell and I’ll be glad to review this information in detail and other aspects of the MGR Best Home Marketing approach to selling higher value property.

 

False Start

The homeowner who decides to sell their house enters a competition regardless of whether they list For Sale By Owner (FSBO) or with an agent.

In a track meet, an initial false start by one restarts and renews the race for all, but not so in real estate. Placing a For Sale sign in the yard officially enters them in the race but a false start divides the field into those that truly participant (receive offers and close) from those that become spectators (watch the market activity and are left to wonder).

Continue reading “False Start”

What can WHY and ‘Y’ mean to you?

Our WHY is found in our business model, vision, mission, goal and result statements, and it is a simple ‘Y’ that changes the perspective from OUR interest to YOUR best interest. Continue reading “What can WHY and ‘Y’ mean to you?”

Who To Choose?

How to choose the right agent to sell your home? It’s not easy if you take the decision seriously. When can contacting just one agent be considered a best effort?

The National Association of Realtors (NAR) endeavors to provide insight into this topic via their annual surveys which report fairly consistent answers to: “How did you find your agent? How many agents were contacted before selecting one? What was the most important factor in choosing an agent?” Continue reading “Who To Choose?”

When The Sun, Moon & Stars Align

When the sun, moon and stars align the stage is set for an awesome astronomical experience. Similarly, Miller Group Realty utilizes its Best Home Marketing approach to set the stage for an optimal outcome and clients Moved By The Experience.  How do we set the stage? Continue reading “When The Sun, Moon & Stars Align”

Sellers Must Take An Active Role In The Sale Of Their Home!

Sellers must take an active role in the sale of their home, even if a listing agent has been hired. This may seem contradictory but it is to your best interest to do so, and here’s just one reason – To hold the agent accountable. Continue reading “Sellers Must Take An Active Role In The Sale Of Their Home!”

Can A New Listing Be Under Priced?

“Can a new listing be under priced?” I hear this question frequently.

The general consensus seems to indicate the answer is “No” because an under priced listing will be bid up to the fair market value.

This answer and reasoning is really a response to a different question; i.e., “Will an under priced property sell for the fair market value?” Continue reading “Can A New Listing Be Under Priced?”